Sol Authentica's Origins
Honoring The Planet
(and Ourselves) One Ethically Made Hat At A Time
about us
the story of sol
Sol Authentica’s story is your story. We create beautifully crafted accessories to reflect the unique light you shine on this world while honoring the planet and its people through sustainable, ethical practices.
ethical artistry
Beautiful artisans create each of our pieces with love and care, and we’re deeply committed to reciprocating this love back to them through ethical business practices. Today, we support more than 20 individuals through fair wages, but that’s just the beginning. Sol’s long-term vision is to create a true cycle of empowerment and economic growth for the communities and artisans we support — a mission you’re a part of with every purchase from Sol Authentica.
Connect With Your Element
Sol Authentica’s hats are intentionally crafted to align with the four elements of the universe. Whether you live in a city, near the mountains, at the beach or in the desert, our hats offer the perfect balance of protection from the sun and connection to your element.
About Laura Josefina
Meet the Founder
I am a Venezuelan American woman with a passion for creativity and a deep appreciation for artisan craftsmanship. Born and raised in South America, my journey into the world of fashion began after high school when I decided to pursue my studies in fashion design and merchandising.
Upon graduating, I embarked on a career in the fashion industry, working as a stylist and visual merchandiser in both Los Angeles and New York. However, it was during my breaks between contracts that I discovered my true calling. Traveling off the beaten path to places like Nepal, Israel, India, and Costa Rica, I witnessed the beauty of handmade artisan goods and the incredible skills of the artisans who created them.
Inspired by their talent, patience, and attention to detail, I felt a deep desire to give these artisans a voice and showcase their products to a wider audience. Combining my love for fashion, travel, and a sense of purpose, I made it my mission to create a platform where these artisans could thrive and make a living from their art.
Returning to the United States, I knew it would take time to fully dedicate myself to this dream. I temporarily fell back into the routine of living to work, founding and operating a successful and incredibly busy wedding and events planning company called Josefina Events until January 2022. However, driven by my son, Hunter’s Leo sun sign, symbolizing courage and loyalty, I realized I needed to lead by example and live a life of intention.
Taking a leap of faith, I sold my company after devoting 10 years to it and used every penny to establish Sol Authentica, a small batch, sustainable-made artisan goods company. With Sol Authentica, I proudly represent and support these talented artisans, inviting others to join me in their stories. I believe that by trusting our inner guide and letting our light shine, we can overcome the challenges and enjoy the magnificent view that awaits us.
Thank you for joining me on this meaningful endeavor.
In love and light,
Laura
Intentional products with purpose
Our products are more than just hats. Each piece is intentionally crafted to remind us of the truth we must seek, the courage we must carry and the ongoing hope we must honor in ourselves. With each purchase, Sol Authentica gives one percent to mental health organizations to ensure everyone can discover their light.